On a recent Sunday afternoon, a television commercial played a song from the Spice Girls–that transported me back to 1997, during my second-grade class party. On April 9th, the Victoria Beckham x Target collection will debut with a kaleidoscopic array of bright, colorful and elegant pieces. The new collection has a style for every taste, from bold colors to straight lines to monochromatic looks. It also has a style for every age, with clothing and accessories for babies, toddlers, girls and women. The collection will hit just in time for Easter, so you can buy that blush print dress with bunny prints (it does not get more Easter than that). For this collection, Beckham wanted the design to reflect her motherhood and the experiences she has enjoyed with her children. In the look book, you can preview a more grown-up style with monochromatic dresses. Each design strives both for comfort and a touch of glamour. Beckham’s collection caters to a broad audience by offering regular U.S. sizes and plus sizes, ranging from XS to 3X for women and NB to XL for baby, girls and toddlers.
With VB’s collection, Target will reach all the “cool moms”. This year you will see gingham prints, daisies on dresses, black-and-white monochromatic looks, a tulip festival on sets, poplin fabrics, bold fuchsia, culottes, and of course the little black dress. It is safe to go to your next picnic dressed in VB style. Out of the entire collection, the pink ensemble is one of the most extravagant looks. Another favorite is the black pants with a calla lily print that exhibits the perfect balance of spring elements without being gaudy. The Victoria Beckham x Target collection has a variety of bold colors, eliminating the traditional neutrals for spring. However, the girl’s collection is offered in more soft tones. For women, you can expect ‘60s-inspired dresses, floral bomber jackets and loose shirts. VB’s motto here is “less is more”.
Inspired by the Victoria Beckham couture line, this could be Target’s most anticipated and exciting collaboration ever. It is a call to modern moms and playful children. VB continues to tease with sneak peeks before the big reveal on social media and fashion news websites. Finally, it is affordable to dress like VB for under $40. This collection is for the classy lady and, yes, it will definitely “Spice Up Your Life”.